Why This Matters in 2025
AI isn’t just helping marketers work faster, it’s changing how ads are made. Today, tools like an AI ad maker or AI advert maker can help anyone, from solo founders to agency pros, produce scroll-stopping ads without needing a designer or copywriter.
But with so many AI ad tools out there, how do you choose the right one?
That’s where this blog comes in. Below are 7 must-have features that separate the best AI ad generator from the rest.
Let’s get into it.
1. Multi-Format and Custom Size Support
Ads come in all shapes and formats: image carousels for Instagram, vertical videos for TikTok, banner ads for Google Display, and more.
A solid AI ad creator should support a wide range of formats, including:
- Static display ads
- Animated banners
- Short-form video
- Custom-sized formats for different platforms
If you’re stuck resizing one creative manually for six platforms, you’re doing it wrong. A good AI ad creation tool should handle this for you in one click. The real win? Your creative looks native to each platform, not forced or cropped weirdly.
And if it’s got a smart resizing feature? Even better.
2. Intelligent Design Suggestions and Optimization
This is where the AI part shines.
The best AI ad generator doesn’t just place your logo on a random background. It suggests color palettes, font pairings, layouts, and even trending styles, all based on your product and target audience.
Some tools even offer predictive performance scores or AI-powered A/B testing ideas to help you improve your AI ad creative before you spend a single dollar on media.
So instead of wasting time wondering “Will this work?”, your AI ad tells you right away what needs fixing.
And that means fewer flops and more wins.
3. Brand Consistency and Customization Options
Look, your brand isn’t just a color and a logo. It’s a whole vibe.
You want an AI ad generator that lets you upload your brand assets, fonts, logos, tone of voice, and locks them in across every creative you generate.
Some tools even offer branded templates that can be used across campaigns so your AI ad copy, visuals, and layouts are always on-brand, even when you scale.
Even better if the platform lets you tweak things manually. Whether it’s switching a background, updating a call-to-action, or changing an image, flexibility is key.
If you can’t control the final look and feel of your ad? You’re stuck with a template machine, not a true AI ad creator.
4. User-Friendly Interface
Nobody wants to feel like they’re flying a spaceship just to make a Facebook ad.
The best AI ad platforms keep things simple.
You should look for:
- Drag-and-drop editors
- Step-by-step workflows
- Clear templates
- No need for design knowledge
If you’ve ever used Canva, you know what a smooth UI feels like. That’s the bar now.
Whether you’re generating a static image ad, a short video, or a carousel, your AI ad maker should get out of your way and just help you create fast.
Bonus points if the onboarding takes under 10 minutes.
5. Integrated Copywriting and Language Capabilities
Let’s talk about words.
A strong AI advert maker doesn’t just help with visuals. It also writes killer headlines, hooks, and CTAs that stop the scroll.
Good platforms can write AI ad copy from scratch using your product description, website link, or even just a few keywords.
Some even adapt tone and length depending on the platform, whether it’s punchy Instagram captions or formal LinkedIn posts.
And if you’re running global campaigns? Language support becomes a game-changer. You should be able to auto-generate multilingual ads with native fluency.
No more Google Translating line by line.
6. Cross-Platform Compatibility and Exporting
Let’s say you’ve created a stunning AI image ad generator template. Can you send it directly to Facebook Ads Manager? Can it export as a 1080×1920 video for YouTube Shorts?
This is where platform compatibility matters.
Your AI ad tool should support exporting in multiple file types, MP4, PNG, JPG, HTML5, and sizes tailored for Instagram, TikTok, Google, YouTube, and more.
Some even go a step further by offering direct integrations with ad platforms or marketing automation tools.
If you can push your creative straight into a campaign with one click? Chef’s kiss.
7. Performance Tracking and Continuous Improvement
Once your ads are live, your AI ad doesn’t stop working.
The top AI ad creators track how your creatives perform in real time. They analyze click-through rates, conversions, scroll depth, and then feed that data back into the AI model.
The result? Smarter future ads.
Imagine generating your next AI ad creative and having the tool automatically recommend:
- A more clickable headline
- A better-performing color scheme
- The most engaging product angle
That’s not a gimmick, that’s the future of AI ad creation. And you want to be ahead of that curve.
Some even adjust automatically over time, adapting ads mid-campaign based on new signals.
Set it. Learn from it. Win with it.
Something You’ll Be Glad You Knew
Here’s the deal.
A solid AI ad tool is more than just a shortcut, it’s a creative assistant, data analyst, and automation engine rolled into one.
But not all tools are created equal. Some are glorified template machines. Others actually think with you.
If you’re serious about scaling performance, experimenting faster, and building consistent, platform-ready creative without burnout, then choosing the right tool becomes mission-critical.
Look for one that does the heavy lifting while giving you control when it counts.
Because in today’s ad game, speed is power, but smart beats fast every time.
And when you find a platform that combines both?
You’ve just found your creative cheat code.